From Chaos to Clarity


My name is Simon Hedley and for more than two decades I’ve been working in, around and with Founders and Ceos – from their days as boot strapped startups, through challenging pivots to award winning success stories.

I come with over a decade of finance and banking experience that incorporates audit (Chartered Accountant PWC) through product control and development (Morgan Stanley, RBS) to structuring and investment management (ABN Amro, RBS).

I now provide a bespoke service to select Start Up Founders and Founder/CEOs covering the areas of service where I feel I can be of most value.

This is focused primarily on monetization, cashflow, IP and generating opportunities.